The Unconventional Training Specialist
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Jump Start your Personal Training with a 3 Session Trial for just $179

Rich ThurmanMA, CSCS, CPT

Fitness is a journey and it’s important to have the right guide along that journey. My style of coaching is about helping you create a path, walk the path and be mindful along your journey.

My experience and background in mobility and movement through Yoga, Strength & Conditioning as well and Unconventional methods of using Kettlebells, Steel Clubs, Maces and much more will give you a chance to find balance in your strength and longevity.

Longevity is the overall goal of fitness, and I’ll help give you the foundation and prerequisite strength and mobility necessary to succeed!


Personal Training San Francisco

Personal Training

Personal Training is available in San Francisco at Fitness Urbano in the Mission Bay/Potrero Hill area. 

In Home Private Training as well as Partner Training also available upon request... Learn more

Kettlebell Classes San Jose

Local Classes

Currently offering Kettlebell, Steel Mace and Durability Classes every 2nd & 3rd Saturday in San Jose at Savage Three Cryotherapy & Conditioning.

Customized classes for your company available On-Site...  

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Steel Mace Workshops


Steel Mace as well as Mobility & Durability Workshops held throughout the year. You'll learn the Foundations of Steel Mace Training as well as how to improve your body's longevity, endurance and durability through my various workshops... Learn More

My Latest Articles

Steel Mace Training: Tradition, Innovation & Progress
As Steel Mace Training rapidly grows in popularity, it’s inevitable that we’ll see some pretty silly movements and uses of[...]
Movement is Medicine: 4 Hip Flexor Mobility Progressions
Hip Flexor Mobility and Hips in general are an area that gets super tight in most people. Constant sitting in[...]
Steel Mace Training: Evolution & Adaptation is A Natural Process
There was once a time where the only thing people thought Silly Putty could be used for was a children's[...]
Movement is Medicine 3: Three Mobility Moves for Tight Hips
The hips seem like the root of all ills when it comes to the body and proper performance. Treat them[...]
Human Durability: Withstanding The Test Of Time
A lot of people ask me, "What is Durability?" My response used to lack confidence and clarity. You know how[...]

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