This Is Not General Fitness Coaching

Most people don’t need more motivation — they need clarity, structure, and intelligent progression.

My work is designed for people who:

Value long-term performance and longevity
Want coaching that integrates strength, mobility, conditioning, and recovery
Prefer private, discreet, and high-touch environments
Expect systems, not vibes

Not for:

Drop-in sessions
Quick transformations
Influencer-style programming
Price shopping

What I Actually Do

Three Pillars

1. Private Coaching
In-home or private studio training with full program design, session notes, and progression tracking.

2. Performance & Longevity Systems
Strength, mobility, aerobic capacity, and recovery built to support long-term output — not burnout.

3. Strategic Oversight
I don’t just run sessions. I manage your training like an operating system.

Why My Clients Don’t Bounce Between Programs

I’ve spent years on both the training floor and in the business of coaching professionals. That perspective matters.

My approach bridges:

Rehabilitation → performance
Capacity → resilience
Training → lifestyle constraints

This isn’t about doing more. It’s about doing what actually compounds, adds value and superior returns on investment.

Client Experience

“Working with Rich changed how I think about training. Everything is intentional, efficient, and built around my real life.”

— Catherine (Client 2018)

Working with Rich was a game-changer. He identified the root causes of my issue, built a program specific to my body, and helped me move stronger and with more confidence. He truly bridges the gap between rehab and performance.

— Kimm (Client 2023/24)

Working with Rich completely changed how I understand movement. What started as a segue after initial rehab of a catastrophic shoulder injury reshaped how I lift, run, and bike, and showed me I wasn’t slowing down, just limiting my range.

— Engineering Executive (2019 - current)